Boxeur de Rues

The new concept for the Boxeur des Rues stores recalls the very essence of the brand, born some time earlier from the world of the underground "fight clubs" of Marseille. The reference is therefore to the world of boxing, with materials such as leather, rope and vintage-look wooden finishes, and to the dark streets of the port city, with dark colours, wire mesh panels, raw concrete walls and murals. Every furnishing element conceived within the concept, designed to showcase specific product lines and types, was then applied differently in each interior design project for the new stores.